Local Business Schema Markup For SEO
Schema Markup was created by Google, Bing, and Yahoo, and refers to the Schema.org vocabulary, which is an entity-relationship model (ERM) used to clearly define entities and their attributes. So… what exactly is an entity? At its core, Google refers to SEO entities as a well-defined object. This includes local businesses, websites, services, and people. Almost any website can use Schema Markup to gain a competitive edge. For Local SEO, this can mean rich results for your local landing page to help increase click-through rate (CTR) by adding review markup For local businesses, the LocalBusiness Schema Markup is commonly used because it can really move the needle for local rankings. Pro Tip: To get the best results, it’s important to follow Google’s Guidelines for Schema Markup, and add Schema to the header or body of a webpage in JSON-LD format. Once you get the hang of it, JSON-LD markup is simple and easy to implement. There are tons of possible inputs for Local Schema Markup as detailed on Schema.org, but here’s what I’ve found to be most impactful.
Here’s what you need to know to improve rankings using Local Business Schema:
- What Is Schema Markup?
- How Local Schema Can Impact Rankings
- About Local Business Schema & Properties
- List of Local Business Schema Types
- Schema Markup Examples & Templates
- Testing & Troubleshooting Schema
If your business does not have a website, I strongly recommend creating a local SEO landing page one as part of your search engine optimization strategy. Doing so will improve your chances of ranking, and help build backlinks from your Google Business Profile to your website.
