How To Create Local Landing Pages
A local landing page is a web page that’s created and optimized to generate visibility and traffic in a target locality. For local businesses, this is generally a physical location or service area that targets a specific keyword. This includes the website that is linked to from your Google My Business listing (now called Google Business Profile). Google uses on-page signals such as the URL to rank webpages. Include the target keyword and/or location in the page’s URL (ultimately, what to include will depend on the niche). Pro Tip: Use this guide on title tags for Local SEO to get more insights and information about title tags including what they are, how to use them, and case study findings. Pro Tip: To determine which local landing pages to create, use this keyword research template to identify valuable keywords for your business.
Follow this checklist and examples to optimize on-page SEO for local landing pages:
- Page URL
- Title tag
- Meta description
- H1 and heading tags
- Intro content (first 100 words)
- General content guidelines
- Relevant images
- NAP & business hours
- GBP / Maps embed
- Google Reviews
- Social media profiles
- Surfer SEO score
- LocalBusiness Schema
- Mobile friendly
- Indexation
- Examples
If your business does not have a website, I strongly recommend creating a local SEO landing page one as part of your search engine optimization strategy. Doing so will improve your chances of ranking, and help build backlinks from your Google Business Profile to your website.
