Google My Business Checklist & GMB Audit Template
Before even creating a Google My Business Listing, it’s important to understand what’s working for competitors. Identifying local competitors can be done with a simple search. Pro Tip: Use this keyword research guide and template to discover competitor keyword rankings, identify keyword opportunities, and generate ideas for new content. Google My Business gives you important data about how customers find you and relate with your listing. Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search result page and Maps.
The Google My Business Checklist:
- Identify local competitors
- Audit the competition
- Proximity audit
- Listing title
- Optimize GMB categories
- Website links
- LocalBusiness markup
- Google reviews
- 3rd party reviews
- Social profiles
- CRO audit
- Listing verification
- Additional checklist items
If your business does not have a website, I strongly recommend creating a local SEO landing page one as part of your search engine optimization strategy. Doing so will improve your chances of ranking, and help build backlinks from your Google Business Profile to your website.
