Profiles To Google My Business

How To Add Social Media Profiles To Google My Business

Google Business Profile owners and managers can add social media profile links directly to their business profile. This feature makes it possible to add social profile links to Instagram, LinkedIn, Pinterest, TikTok, Twitter (X), YouTube, and Facebook. Previously, Google would only feature social media links on Google Business Profiles if Google determined that the profiles were relevant and prominent. It couldn’t be controlled directly. However, you could use the following tactics (and still should) to guarantee that Google recognizes your social profiles and links: Add your website link Externally link to social media profiles Add alt text to social media icons Include schema markup on your website Grow your audience by promoting posts Frequently create quality posts that get engagement Add social profile links on other properties By following these steps, Google will gain confidence that the social profiles belong to your business, recognize the relevance of your social media profiles, and feature them on your Google Business Profile. This includes social media links for Facebook, Twitter, Instagram, YouTube, and LinkedIn. Google typically only features social media profiles that are relevant, meaning they have to be active with a following. This can be challenging for new businesses, but Facebook & Instagram ads can help quickly grow an audience by promoting appealing offers. Pro Tip: To my knowledge, there’s no specific criteria for follower or post count, but you can start with this Google Business Profile checklist & template to audit the competition. This will help you set a baseline for which social media profiles competitors are using, how many followers they have, and what kind of content they’re creating. Additionally, you might want to check that you have a solid social media foundation with an optimized Facebook page and other profiles.