How To Write A Google Business Profile Description For SEO
Google My Business description example and guide
Google Business Profile descriptions are one of the first places users look for more
information about a business. The steps below combine proven sales and marketing
concepts, along with key SEO considerations and a checklist that consistently produces
results.
❌ Why it doesn’t work: It’s so focused on “SEO” that it’s completely illegible, and more
likely to deter a potential customer than convert due to not providing any real value or
information about the business (and yes this is a real example).
✔️ What could be better: The HVAC business has been around for a long time, and has
racked up nearly 1500 reviews with a 4.9 rating. For those who discover the business in
Google Search and may not be familiar, some social proofing like founding date and an
offer would likely help build trust and potentially drive a click or call to convert on
the offer.
Follow these steps write an optimized and engaging business description:
- Mention the primary business category
- Add mentions of high value products / services
- Specify a target location or service area
- Include one or multiple unique selling propositions (USPs)
- Add social proofing (founding date or highlight an achievement)
- Ensure your business description is 750 characters or less
If your business does not have a website, I strongly recommend creating a local SEO landing page one as part of your search engine optimization strategy. Doing so will improve your chances of ranking, and help build backlinks from your Google Business Profile to your website.
